Your old printer works great. The only problem is, it’s working for the ink companies.


You may not realize it, but your old printer is broken if it charges you way too much to print. You can load a KODAK ESP All-in-One Printer with both black and color cartridges for just $251. Maybe it’s time to get a printer that actually works for you instead of against you.
 

Save Money—No Matter How You Look at It.


On average, people print about 1500 pictures and documents every year—costing them on average $180 a year on ink. That’s a lot! But with a KODAK ESP All-in-One Printer, you can save on average $110 a year on ink2. That’s a pretty big deal. Best of all, you don’t have to compromise quality. You still get vivid color documents, sharp black text and Kodak lab-quality photos3. The only thing you don’t get is a big bill for ink. To get a better look at how much we can save you, check out the charts below.
 
 

QualityLogic Ink Yield Test Reports


QualityLogic is a provider of leading edge QA and QC test tools and services for the imaging and telecomunications industry.

 

Annual Cost of Ink


Eastman Kodak Company has conducted extensive quantitative and qualitative research to determine printing habits of inkjet printer users. This research determined that the average user’s annual printing behavior is as follows:
  • Photos – 150
  • BW text – 800
  • Mixed graphics – 550
KODAK All-In-One Printers are a good choice if you use your printer for:
  • Personal and photo printing
  • Home office printing
  • Invitations and cards
  • Document archiving
  • Scrapbooking
From this data, Kodak calculated the annual cost of ink of inkjet printers for the typical user by multiplying the number of pages printed in a year (based on the above printing mix) by the cost-per-page of ink of each printed page. The following graph illustrates the results of the calculations.
 
 

Three-Year Cost of Ink


Kodak research indicates that, on average, consumers keep their inkjet printers for three years. With that in mind, Kodak calculated the three-year Cost of Ink (excluding printer cost and media), extrapolating the one-year numbers, with consistent average usage, over three years. The following graph illustrates the results of those calculations.
 
 
 

Fade-Free Freedom
 
Wilhelm Imaging Research concluded that our unique pigment based inks and photo papers work together to give you photos that last a lifetime7, with no catches. Our competitors suggest you keep your photos under glass and out of the light to prevent fading8. Hope you have good night vision.
 
* Results based on average ink costs of leading consumer inkjet printers using average annual print volumes of 150 4 × 6 in. color photos (printed on KODAK ULTRA Premium Paper, glossy finish & highest quality photo papers from other manufacturers), 800 black text pages and 550 mixed color graphic pages. Actual results may vary.

1 MSRP pricing as of August 1, 2009.

2 Results based on average ink costs of leading consumer inkjet printers using average annual print volumes of 150 4 × 6 in. color photos (printed on KODAK ULTRA Premium Paper, glossy finish & highest quality photo papers from other manufacturers), 800 black text pages and 550 mixed color graphic pages. Actual results may vary.

3 Using KODAK Ultra Premium and KODAK Premium Photo Papers.

4 As compared to leading consumer inkjet printers total ink load replacement costs using manufacturers recommended ink cartridges; excludes printers that use only one cartridge. Based on Gap Intelligence cartridge pricing survey data obtained March 2009. Click here to view the ink price report.

5 Ink costs only. Excludes printer and media cost. Based on ink costs only of average annual print volumes of 150 4 × 6 in. color photos (printed on KODAK Ultra Premium Paper, glossy finish and highest quality photo papers from other manufacturers), 800 black text pages, and 550 mixed color graphic pages. Results based on independent third party test data and cartridge price survey data obtained January 2009 utilizing standard-yield cartridges available in single quality pricing (ie. no multi-packs, high yield, combo packs, value packs, or special promotions). The average amount of printing performed annually is based on analysis of Kodak market research studies and multiple independent research studies conducted by third parties. Ink yield values for black text documents and color graphics and text documents obtained by continuous printing in accordance with ISO/IEC 24711. Ink Yield values for photos obtained by continuous printing in accordance with QualityLogic Color Photo Yield Test Methodology. Actual results may vary.

6 Based on $70 in ink costs only. Excludes printer and media costs. Actual results may vary. Based on ink cartridge MSRP pricing as of August 1, 2009.

7 Under all common consumer display and storage environments. Based on testing by Wilhelm Imaging Research (WIR).

8 Based on independent third party print permanence and internal unprotected ozone resistance print permanence comparison studies, on select printer models, between dye-based ink and pigment-based inks applied to microporous media (excludes HP Premium and Premium Plus photo papers), not protected under glass. Comprehensive information on the permanence of Kodak pigment inks and print papers is available from Wilhelm Imaging Research: http://www.wilhelm-research.com/kodak/esp9.html. Actual results may vary.